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Your brandROAST

Drop in a logo. Get a score, three candid takes, and one smart fix. No sign-up. Share it. Compare scores. See whose brand holds up.

The framework behind the roastEvery critique is grounded in a brand framework developed by Gerardo García-Jurado, an Emmy and Effie-winning designer with more than 20 years of experience. Five lenses guide the critique: clarity, fit, character, consistency, and usability. We assess only what your images and context let us see.

Roast a logo

One image is enough: a logo, package, ad, social post, sign, or website screenshot. Use a sharp, straight-on image if you can. Phone photos of screens work too, as long as the design is readable. Image quality may limit what we can assess, but it won’t lower the brand’s score. Please remove anything personal or confidential before uploading.

A little context helps us evaluate your brand on its own terms. It improves relevance, not your score.

Whose brand is it?
Choose your critique level

Contact Gerardo for a professional review

The details of how it works and what we keep
What you give us
The images you upload, the brand name if you type one, and your two choices (whose brand it is and your critique level). For a roast, that is all. No account, no email.
What happens next
We assess the visible design through Gerardo’s five-lens branding framework, using OpenAI to generate the critique. Your browser reduces the images before sending them for processing and creates your share card locally. Nothing is posted unless you choose to share it.
What we keep for a roast
We do not keep your images, and we do not save your roast against your name. To block abuse we keep a short-lived count of requests by network address, and we hold your result in memory for up to an hour so a Brand Snapshot can refer to it if you ask for one. Our hosting provider may also keep standard server logs.
If you ask for a Brand Snapshot
You give us your name, a verified email address, and your answers. We keep those, the report, your consent choices, and your roast score for up to 12 months. Your images are deleted after the report is made. Marketing email is optional and off unless you tick it.
If you contact Gerardo
Your name, email, optional message and your roast are emailed to Gerardo, and saved with our lead records for up to 12 months so he can reply. You can ask us to delete them at any time. Marketing email is optional and off unless you tick it.
Who else is involved
We use OpenAI as part of the process to assess your images and context using Gerardo’s framework and generate your roast or report. Email providers deliver verification codes, reports, and messages to Gerardo. We never sell your information or share it for other companies’ marketing.
Your choices
Please crop out anything personal or confidential before you upload. You can change your cookie and privacy preferences with “Your Privacy Choices” in the footer, unsubscribe from any email, or ask us to delete your information at gerardo@garciajurado.com.

This summary is a convenience. The full details are in the website privacy policy, the privacy and data-use explanation and the Terms of Use, which control if anything differs.