Andros Magno

Craft with a little more character.

Packaging concept / A distinctive world for premium cookies.

A Mexican gourmet-cookie concept built around craftsmanship, confidence, and a more distinctive expression of indulgence.

My contribution: Brand strategy & identity design
Collaboration: Independent brand development
The scope: Brand positioning & naming
Identity system
Packaging direction

The challenge

Create a premium cookie identity that feels different from the familiar language of the category, while keeping the quality and care of the product at its center.

The approach

Connect the name’s classical inspiration with a symbol that brings character and product together. A restrained purple, cream, and black palette carries that idea into packaging and a broader brand world.

Symbol development / Exploring character and craft.

Symbol development / The idea behind the mark.

Identity / Full signature in light and dark.

Brand applications / Packaging and bakery visualization.

Project credits

Brand strategy, identity development, and art direction: Gerardo García-Jurado. Selected concept and development material from the supplied presentation. Packaging and bakery scenes are brand visualizations, not a claim of manufactured packaging or a physical location.

What could your brand become?

Big-brand experience, focused on your business. We can start with one challenge, two connected services, or the complete journey.

Let's talk