Different businesses.
The same depth of thinking.
Brand strategy, identity and communication—from independent businesses to established names.
AllGone. The whole journey.
Research, positioning, identity, packaging and website. See how the decisions connect.
Explore the full case studyIndependent businesses. Distinctive identities.
Sushi Master Set
Product development / Packaging / Marketing
Cadydid
Positioning / Visual identity & mascot
Rocky Peak
Brand attributes / Identity system
Christine Geddes-Sinclaire
Personal-brand identity / Monogram & signature system
Cornerstone
Identity strategy / Logo & visual system
BEI
Brand architecture / Identity evolution
Andros Magno
Brand positioning & naming / Identity system
Affinity Creative Group
Brand positioning / Mission & messaging
Karma Wallet
PowerPoint presentations / One-pagers
YOLÍA
Naming & identity / Brand communications
Experience with established brands.
Brands that bring people together.
Selected individual and collaborative work. Each page identifies Gerardo's contribution and the development status of the work.
What could your brand become?
Big-brand experience, focused on your business. We can start with one challenge, two connected services, or the complete journey.