Cadydid
Connection is the real business.
A social marketing business built on personal relationships needed an identity with the same energy. A lively mascot, confident color and a clear promise give Cadydid a recognizable presence in everyday communication.
- My contribution
- Brand strategy & identity development
- Collaboration
- Independent brand engagement
- The scope
- Positioning
- Visual identity & mascot
- Social expression
The challenge
Move the perception beyond posting content to reflect a trusted partner who helps businesses build relationships with their communities.
The approach
Give the business a character people can recognize. The pink-and-green identity and mascot carry its promise—Connect. Engage. Grow.—from the logo into social posts and motion.
A little character. A lot of personality.
The mascot adds movement to an identity built around connection.
The Cadydid mascot brings the identity to life in motion.
Project credits
Brand strategy and identity development: Gerardo García-Jurado. The supplied Instagram collage shows the identity in use; social content belongs to Cadydid Social Marketing. Mascot animation supplied by Gerardo.
What could your brand become?
Big-brand experience, focused on your business. We can start with one challenge, two connected services, or the complete journey.