Trust for Public Land
Places for people. Stories that connect.
Parks, schoolyards, trails, and shared spaces are part of everyday life. The work is to make their value visible—and help people see themselves in the mission.
- My contribution
- Creative leadership & collaboration
- Collaboration
- Trust for Public Land / Anagrama / internal team
- The scope
- Mission communications
- Editorial & visual storytelling
- Community engagement
A clear direction for a national mission.
Brand management and strategic communication connect the mission with the people and communities it serves.
A mission you can recognize.
Iconography, illustration and a more graphic visual language developed with internal and external creative partners.
Give people a reason to take part.
National Walk to a Park Day gives the 10-Minute Walk mission a moment people can participate in and share.
Real places. Human stories.
LAND+PEOPLE brings the mission to life through photography, editorial design and the people connected to these places.
Project credits
Creative leadership and collaboration: Gerardo García-Jurado with the Trust for Public Land team. Strategic-plan design and illustration: Anagrama in collaboration with TPL. Additional selected communications were developed with internal and partner teams; the original TPL identity is not attributed to Gerardo.
What could your brand become?
Big-brand experience, focused on your business. We can start with one challenge, two connected services, or the complete journey.