AllGone
From specialist knowledge to a complete brand.
A textile-care brand built around the things people want to preserve. Research, positioning, identity, packaging and website share one clear idea.
- My contribution
- Brand strategy and creative direction
- Collaboration
- Independent brand engagement
- The scope
- Market and competition research
- Brand positioning
- Visual identity
- Packaging development
- Website design
- Go-to-market preparation
Start with the market.
We examined competing brands, their positioning and their packaging before defining AllGone's direction. The research helped focus the conversation on specialist textile care and the materials people value.
Care for what matters.
The founder's experience in professional textile care gave AllGone a meaningful story to tell. We connected the practical task of stain removal with a more personal motivation: preserving the fabrics that make a home, carry a memory or deserve special care.
Give expertise a recognizable form.
A considered wordmark, a supporting seal and a restrained palette establish the visual language. Warm neutrals refer to natural fibers; pale blue adds a technical accent. The system gives packaging and digital communication a shared character.
Make the first read count.
The packaging development puts product identity first. “Precision Stain Remover” leads, followed by the care message and AllGone signature. Instructions and supporting information sit within a deliberate hierarchy, carrying the specialist voice onto the bottle.
Carry the idea into the experience.
The website brings product information, the founder's story and textile imagery into one experience. The same palette, typography and care-focused language connect the digital introduction with the packaging.
Build toward a coherent introduction.
The work brings the brand's positioning, identity, packaging and website into alignment. That creates a foundation for introducing AllGone consistently as final packaging and launch details are resolved.
Project credits
Strategy and creative direction: Gerardo García-Jurado, in collaboration with AllGone.
Development work shown. Bottle scenes are AI-rendered product visualizations. Label copy and production details remain under review.
A complete journey. Or the next piece you need.
AllGone shows how connected decisions can build a brand from the ground up. Your project can cover one area, two connected services or the complete process.