Karma Wallet
A consistent voice for conscious spending.
A platform built around more conscious purchasing needed clear, consistent communication. Working with GURU, I extended its existing brand guidelines into practical tools for the team.
- My contribution
- Brand communication design
- Collaboration
- GURU
- The scope
- PowerPoint presentations
- One-pagers
- Social media templates
The challenge
Make a complex offer understandable across presentations, one-pagers and everyday social communication.
The approach
Apply the existing visual system consistently while organizing the information for each format and audience.
Project credits
Brand communication design: Gerardo García-Jurado, working with GURU and Karma Wallet’s existing guidelines. The original logo and identity are shown as brand context.
What could your brand become?
Big-brand experience, focused on your business. We can start with one challenge, two connected services, or the complete journey.