YOLÍA

More than a place to visit.

Editorial advertising / An invitation to experience Cuernavaca.

A community tourism initiative in Cuernavaca, Mexico. The brand needed to invite visitors in while giving local hosts something they could believe in and belong to.

My contribution: Brand & marketing leadership
Collaboration: YOLÍA and creative collaborators
The scope: Naming & identity
Brand communications
Website & booking experience

The challenge

Build one brand for two audiences: local hosts in Mexico and travelers from the United States. It had to communicate the warmth of the destination and the promise of a more personal travel experience.

The approach

Connect naming, identity, communications, and the website experience around a shared idea of place and belonging. The work moves from a recognizable identity into editorial advertising, social content, local engagement, and the visitor journey.

Digital experience / The U.S. visitor homepage.

Host communications / An invitation to join the community.

Social media / Extending the brand into everyday discovery.

Identity / The YOLÍA wordmark.

Project credits

Brand and marketing leadership: Gerardo García-Jurado, in collaboration with the YOLÍA team and creative partners. Selected identity, communication, and digital development materials.

What could your brand become?

Big-brand experience, focused on your business. We can start with one challenge, two connected services, or the complete journey.

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